Rihanna Joins PUMA as Women's Creative Director

Posted: Dec 17 2014

@badgalriri went public with the German sportswear brand PUMA as their new Women's Creative Director and global ambassador. 

In her creative direction position, Rihanna will work directly with the in-house product creation team to design and customize PUMA silhouettes for the modern woman, in addition to creating her own special range. Look for the fruit of this relationship to hit stores in the ensuing months, and for Rihanna to appear in PUMA’s ongoing Forever Faster campaign in early 2015.

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