Prada's Corners Installation by Martino Gamper
Posted: Jan 13 2015
Italian designer Martino Gamper has created a "homage to the humble corner" in the shop windows of fashion house Prada.
Prada enlisted Gamper to design its latest store front displays, creating environments for presenting both women's and men's clothing to passers-by.
The installations, named Corners, used panels of wood veneer to form enclosed angled spaces in which the mannequins are placed and are being replicated in Prada stores around the world.
"Corners is an evolutionary window design concept by Martino Gamper in collaboration with Prada which pays homage to the humble corner," said a statement on Gamper's website.
The design draws its inspiration from perspective, fragments and contrasts between natural materials. Those elements are enhanced by the simplicity of a corner which is a common thread for all the displays."
Initially installed at the brand's flagships in London and Milan (pictured), the concept will soon be rolled out across Prada stores worldwide – each with a slightly different spin on the idea.