Mehmet Gözetlik: Chinese Translation of Trademarks

Posted: Feb 13 2015

Istanbul-based designer and artist Mehmet Gözetlik has conceptualized famous brand logos through Chinese letterforms in his new series of works, entitled “Chinatown.” Each work is presented in a classic neon-light style and reappropriates Western logos and expresses them instead through simplistic Chinese language. Lego becomes ‘Toy,’ Ford is represented as ‘Car,’ and Starbucks’ logo is manipulated to read ‘Caramel Macchiato.’ The “Chinatown” series explores the ideas of language and graphic representation, pitching the language of over 1.35 billion people against instantly recognizable imagery.



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